Brand Protection Policy

Edusekart is committed to protecting intellectual property rights, brand reputation, customer trust, and marketplace integrity. This Brand Protection Policy outlines the measures implemented to safeguard brand owners, trademark holders, copyright owners, and customers from counterfeit, unauthorized, infringing, or misleading products and content.

As a seller-first marketplace, Edusekart believes that genuine brands and legitimate businesses should be protected from unfair competition, intellectual property violations, and fraudulent activities.

Purpose of This Policy

The purpose of this policy is to:

  • Protect brand owners and intellectual property holders.
  • Prevent counterfeit product listings.
  • Remove infringing content.
  • Maintain customer trust.
  • Promote fair marketplace competition.
  • Ensure compliance with applicable laws.

Protected Intellectual Property Rights

Edusekart respects and protects various forms of intellectual property, including:

  • Registered Trademarks.
  • Trademark Applications.
  • Copyrights.
  • Patents.
  • Industrial Designs.
  • Trade Dress.
  • Brand Names.
  • Logos.
  • Product Packaging.
  • Marketing Content.
  • Product Images.
  • Videos and Creative Assets.

Counterfeit Products Policy

Edusekart maintains a strict zero-tolerance policy toward counterfeit products.

Sellers must not list, advertise, distribute, or sell:

  • Counterfeit products.
  • Replica goods.
  • Fake branded products.
  • Unauthorized copies.
  • Imitation products marketed as originals.
  • Products using unauthorized trademarks.

Any listing found violating this policy may be removed immediately.

Seller Responsibilities

All sellers are responsible for ensuring that products listed on Edusekart:

  • Are genuine and authentic.
  • Do not infringe intellectual property rights.
  • Do not misuse trademarks.
  • Do not use copyrighted content without authorization.
  • Do not misrepresent brand ownership.
  • Comply with applicable laws and regulations.

Sellers may be required to provide proof of authorization, invoices, distributor agreements, trademark licenses, or other supporting documents.

Trademark Protection

Trademark owners have the right to protect their brands against unauthorized use.

Edusekart may take action against listings that:

  • Use trademarks without permission.
  • Misrepresent brand affiliation.
  • Create confusion among customers.
  • Use misleading brand references.
  • Copy brand identities.

Copyright Protection

Sellers may only upload content that they own or are authorized to use.

Protected content includes:

  • Product photographs.
  • Videos.
  • Descriptions.
  • Graphics.
  • Manuals.
  • Marketing materials.
  • Packaging designs.

Unauthorized use of copyrighted content may result in listing removal and account action.

Reporting Intellectual Property Violations

Brand owners, intellectual property holders, authorized representatives, and legal agents may report suspected violations.

Complaints should include:

  • Complainant name.
  • Contact information.
  • Proof of ownership.
  • Description of the intellectual property.
  • Links to infringing listings.
  • Supporting evidence.

Investigation Process

Upon receiving a valid complaint, Edusekart may:

  • Review the complaint.
  • Request additional documentation.
  • Temporarily disable listings.
  • Contact the seller.
  • Conduct an internal investigation.
  • Remove infringing content.
  • Suspend seller accounts.

Edusekart reserves the right to determine the appropriate course of action based on available evidence.

Repeat Infringers

Sellers repeatedly violating intellectual property rights may face:

  • Product removals.
  • Account restrictions.
  • Temporary suspensions.
  • Permanent account termination.
  • Settlement holds.
  • Legal action where applicable.

Brand Owner Cooperation

Edusekart encourages cooperation with brand owners to identify and remove counterfeit or infringing listings.

Brand owners may provide information to help improve marketplace safety and authenticity standards.

Marketplace Monitoring

Edusekart may use manual reviews, automated monitoring systems, customer reports, seller audits, and marketplace investigations to identify potential intellectual property violations.

However, Edusekart cannot guarantee the detection of every violation and relies on cooperation from sellers, customers, and brand owners.

Limitation of Marketplace Liability

Edusekart operates as a marketplace platform and does not independently verify ownership of every product, image, trademark, or piece of content uploaded by sellers.

Responsibility for listings remains with the respective seller.

Edusekart will take reasonable action when notified of potential violations.

False Complaints

Submitting knowingly false, misleading, fraudulent, or malicious intellectual property complaints is strictly prohibited.

Edusekart reserves the right to reject unsupported claims and take appropriate action against abuse of the reporting process.

Policy Updates

Edusekart reserves the right to update this Brand Protection Policy at any time.

Updated versions will become effective immediately upon publication on the platform.

Report Brand Violations

If you believe your intellectual property rights have been violated, please contact:

Brand Protection Team
Email: sellers@edusekart.com

Grievance Officer
Avkash Goyal
Email: avkash@edusekart.com
Phone: +91 7888673594

Edusekart is committed to protecting genuine brands, intellectual property rights, and customer trust across the marketplace.